Kelsey Doorey and Anna Baxter, two M.B.A. students at UCLA Anderson School of Management, see nothing wrong with always being a bridesmaid — never a bride. To make the experience more pleasurable and more affordable, they are launching a website this fall where women can rent designer bridesmaid dresses for someone else’s big day.
Along with Cleon T. "Bud" Knapp (far right), Betsy Wood Knapp (from the left) presents Anna Baxter and Kelsey Doorey with a first-place check for $15,000.
The competition was hosted by the Harold and Pauline Price Center at UCLA Anderson and the Entrepreneur Association. This annual, student-run event is designed to provide UCLA Anderson students with the opportunity to enhance and develop their new business ventures. The competition is named after Cleon T. "Bud" and Betsy Wood Knapp, entrepreneurs and philanthropists whose endowment supports the annual event and other initiatives.
Doorey and Baxter’s business idea "made such an impact that the team was approached by angel investors and venture capitalists to discuss potential investments in the company," according to the Anderson School website. The two women graduate in June.
To read more about the competition and other business ventures judged by a panel made up of successful entrepreneurs, business executives and UCLA Anderson alumni, go here.
